The InSocialize Ethos
Social media marketing differs from traditional marketing in a couple important ways.
Why Social Media?
1. In traditional marketing, advertisers crafted a message that would appeal to a broad audience. Through ads in local papers, magazines, or television, ad messages would appeal to the masses at the expense of individual customers who didn’t fit the mold. In social media marketing, brands communicate to niche audiences – small groups of highly loyal (and often short-on-attention span) individuals. Your communication must cut through the massive quantity of content and advertisement barraging users on the internet these days.
2. Secondly, traditional marketing spoke to one person at a time. If the message caught on with an individual, he would then take action, or perhaps inform his social group. With social media marketing, your outreach can access not only your top fans, but their entire social networks as well immediately.
How does your brand cut through?
InSocialize has broken down the process into 4 simple points.
1. Express. In the age of media, you have to go first. You don’t win customers by impressing them with your style. You attract them by expressing your brand’s voice. Create content. Inspire discussion. Advance the discourse. Provoke reaction.
2. Be Authentic. Expression not impression means you’re speaking from the heart. That means your brand must have one – and you must give voice to it. In the world of social media, you cut through by speaking to real people, and being real. That doesn’t mean unprofessional personal tweets. But it means your brand must be dynamic and fluid enough to maintain its cohesive voice while interacting with different tribes.
3. Socialize. The beauty of social media lies in the varieties of interactions a brand can create. ReTweet Contests, discounts for FourSquare check-ins, and cause marketing campaigns like Pepsi Refresh work because people engage. Engagement means people are investing their time in your brand. That social value created directly leads to offline value for your business as people share their newfound passion (your brand) with their friends.
4. Give Back. Is your business doing well? We’ll make it do better, and we’ll help you do good. We help your brand integrate cause marketing into your business model, inspiring customers that are motivated by benevolent companies that aren’t afraid to wear their cause on their sleeve. As a social enterprise, InSocialize supports the two main communities that matter most – our local community, and our global one. So we give 10% of our proceeds to Urban Social Entrepreneurs to activate social entrepreneurs rebuilding our inner cities, and we donate 10% of proceeds to Drop in the Bucket to build wells in Africa. Why? For one, we care about what happens in America, our home. And we also care what happens to our fellow man. 1 billion of us drank dirty water today. We’re done with accepting that status quo, and we hope you will join us in doing our part.
All of this leads to InSocialize’s two foundational principles, that delve to the core of how we approach your social media presence.
1. Your customers are your friends.
2. Your customers’ friends are your future customers.
Crafting strong social media campaigns means understanding the dynamic social nature of online social networks. But when it comes to building relationships, authenticity matters as well. InSocialize brings an understanding of human interaction and relationships together with intelligent social media strategy to give your brand a serious edge in its online customer interactions.
