Photo by laughlin on Flickr

InSocialize does business in the metropolitan Detroit area.  InSocialize offers a variety of social media services, including Facebook, Twitter, YouTube, SlideShare, and WordPress blogging.  InSocialize helps you set up your social media marketing plan in Detroit.  InSocialize also manages your Detroit social media marketing campaign.  At all levels of service, InSocialize works to ensure maximum value delivered in the conducting of your Detroit social media marketing campaign.

InSocialize specializes in helping your Detroit company or organization communicate thought leadership.  With its work for businesses such as The HUB LA and Causecast, InSocialize has helped create a social media presence based on the organization’s leadership in a field, helping mark that organization as a Twitter account worth following regularly, that interacts as a peer with other thought leaders in its field.  InSocialize will help your Detroit company or organization develop a thought leadership plan such that your Detroit social media marketing communications will communicate with certainty, clarity, and intelligence.

InSocialize specializes in social media content strategy whereby your customers’ desires, needs, interests, fears, and beliefs, are leveraged to create the types of communications whereby you and your customers can authentically connect.  By creating communications that increase brand affinity and emotional connection with your Detroit company, InSocialize’s Detroit social media marketing is sure to deliver top-quality social media marketing that connects and drives further sales and action with your business.  InSocialize is in the business of creating brand advocacy, meaning that your customers will like you so much they’ll want to tell all their friends about your business.  That’s top-notch Detroit social media marketing.

Contact Auren@InSocialize.com To Learn More About Our Integrated Services.

Social Media Rockstar+ Package (details)

Custom blog.  Facebook Fan page.  Twitter account with expertly-designed professional background.  Flickr.  Strategic buildup of followers.  A market research best practices report.  And, 2 hours of in-person or virtual coaching.

• Everything you need to get your business rocking on social media.  All for just $600.
  
• Tell Me More About Rockstar+ ~  I’m Ready to Rock Right Now!
  

Social Media Authenticity+ Package (details)

Get all the benefits of the Rockstar+ package.  Then, InSocialize architects a custom-crafted content strategy that anticipates your users’ needs, wants, and motives and offers them the value they seek to continue interacting with your business.  InSocialize designs this plan while  infusing your brand’s authentic voice into every communication. 

• Take your brand’s communication to its highest level yet.  Authenticity+ for $1,000.
• Tell me more about Authenticity+ ~ Get Authenticity+ Now
  

Social Media Worldchanger+ Package (details)

InSocialize gives you every feature from Rockstar+.  Authenticity+ audience-based content strategy plan included.  Then, InSocialize connects you our partner non-profit, Urban Social Entrepreneurs, to create a customized cause marketing campaign that helps brand your company as a do-gooder and bring in new customers and sales,  all while making the world a better place.

• Change the world and grow your business all at once.  Worldchanger+ for $1,000/month ongoing.
  
• Tell me more about Worldchanger+ ~ Let’s Change the World Right Now
  

Integrated Services

FLAGSHIP PRODUCT: InSocialize Audience-Based & Authentic Content Strategy

Cause Marketing Campaigns

Viral Marketing

Comprehensive Online Outreach Campaigns

Social Media Account Creation & Site Integration

Brand Definition & Values Elicitation Session

Customized Social Media Strategy

Customized Blog / Content Strategy

Social Media & WordPress Coaching Services

Contact Auren@InSocialize.com To Learn More About Our Integrated Services.

The flagship of InSocialize’s offerings is the Audience-Based & Authentic Content Strategy plan.

InSocialize crafts a content plan that anticipates your audience’s questions and potential objections to doing business with you.  Specifically, we delve deep into your audience’s wants, motives, and needs.  People are interacting with your content because they gain something they want through continuing to read your blogs, watch your videos, and view your pictures.  Perhaps your brand helps them make sense of a situation that would otherwise cause further distress.  Or, perhaps your product ties in with a lifestyle your customers find pleasurable.

No matter what your brand offers, InSocialize steps into the shoes of your customer base, asking the types of questions your various audience members would ask in making a connection with your brand.  As in relationships, no two customers are the same.  But some customers tend to see the world in certain ways.  An ambitious customer expects high performance and immediate gratification.  On the other hand, a more thoughtful customer might want to linger over your content, gleaming intimate details about the progress your brand is making and the innovative ideas your company is spreading.

In other words, your  business relies on customers that evaluate and perceive the world in different ways.  InSocialize takes fantastic care to craft a content plan that appeals to the various different states of mind of each of these customers.  And just as each customer looks at your brand through individual eyes, so too do your customers interact with your content at different levels of investment.

Stages of Customer Investment

Your customers don’t start out that way.  Firstly, a person is introduced to your brand.  They are friends you haven’t met yet.  Either they are introduced to you through a mutual friend (common through social media sharing; see pt. 2 of the InSocialize Ethos for more) or they find you through Google searches, or from a blog post, or from traditional advertising.

Whether a person has just found your brand, is a new friend to your brand, is a long-time customer, or evangelizes your brand to that person’s friends and peer groups, InSocialize helps you craft content that appeals to your readership at each stage of association and personal investment with your brand.

Communicating Authentically

Your brand has a voice.  Your brand has a purpose.  And your brand has a message to deliver to the world.  This message, your authentic voice, is the essence, the thesis, that underlies every single one of your communications.  No matter whether you are talking about your industry, or a specific product, or a new trend or idea, or introducing a new article of fashion, each piece you write, film, or photograph express the core message that is your brand’s purpose for existence.  InSocialize works with you to elicit your brand’s values, the legs on which the table of your brand is built.  With a solid and secure foundation clearly and readily defined, you now have a clear and yet flexible framework from which you can structure an entire garden patch worth of communications.

Moving Towards The Sale

InSocialize ensures that your brand is communicating from a place of internal strength and certainty.  InSocialize makes certain that you communicate from that place of certainty to all of your various different types of customers who interact with you at various different levels of emotional investment with your brand.  Then, InSocialize takes you on the path from casual interaction with your brand to compliance for the sale, taking you through the transition points your customers need to follow to turn themselves from new friends to long-time friends who buy your product and service, and then evangelize about it to their peer groups.  Once your customers have invested themselves at a certain level of interaction with your business, they are then ready to take the next step – just like in a relationship.  InSocialize helps your brand encourage your customers to buy with you, taking all the ingredients required for making the sale and then crafting a custom recipe that each of your customers will find irresistible.

Hire InSocialize to Craft A Content Strategy That Fits Your Brand To a Tee.  Email Auren@InSocialize.com Now to Get Started.

InSocialize’s viral marketing campaigns leverage your already-crafted content by making it shareable and conducting unsurpassed online outreach to your target audience.  The formula for a successful viral marketing campaign is simple.  Create eye-opening content that inspires cognitive dissonance in the mind, outreach to online communities about that content, and then engage those communities to share the content amongst themselves.

The paradox of viral marketing is that for a piece of content to go viral, it must be eminently shareable and create a stir in the mind to the point that a user is inspired to act.  The decision to share content is one made in a split-second, without thought, and based on an emotional reaction that the content provokes.  But at the same time that the content must inspire some spontaneous emotion, in order for the viewers to lay eyes on the contact some significant leg-work must be done.  Rather ironic.

The decision-making process that goes into a viral marketing success can be likened to the nature of attraction between men and women.  In sharing great content as in connecting with a significant other, an emotionally-based decision is made first, and only after action is taken does a person create a logical explanation for his or her decision.  What starts as “I just feel something” ends up as “she is pretty without makeup, she makes me laugh, she challenges my beliefs, and she is obviously beautiful.”  In the same token, someone sharing a viral piece of content makes an emotionally-based decision to share, which they then justify socially with an explanation to their peer groups – “Isn’t this cool!”

First, InSocialize works with you to ensure that your content will provoke the desired emotional reaction from your interested content consumers.  Generally speaking, the recipe for viral success lies in the secret sauce – positive cognitive dissonance.  The content ought to first inspire a curious interest, awakening the audience member from his or her previous thought pattern.  The content shakes up the audience member’s current framework of normalcy, going out of the norm by a factor of one, but still fits within that person’s accepted framework of reality.  They are comfortable enough to interact with it, and at the same time curious to learn more because some element of it inspires their interest, is different and attractive.  With these traits solidified, the person is likely to invest in interacting with the content.

Given the right mixture of positive cognitive dissonance and interesting content, the audience member will likely decide they want to share the content with their online social groups on Facebook and Twitter.  By virtue of exceeding that individual’s standard of cool, that person will then share the content because it increases their social value relative to their personally perceived standard of value.

Viral marketing comes right down to value.  Human beings are social creatures and place value on people, environments, and – importantly – content.  Everyone has their own individually perceived baseline of value.  I am pretty, I am funny, I am smart and hip, etc.  At the same time, every person has a socially-perceived value – how the world values that person in relation to other people.  What a viral piece of content offers is an opportunity to both share value and increase an individual’s social value relative to his or her own perceived value.  If the content a person shares is one degree “cooler”, or more valuable, than that person’s own perceived value, then that person will share the content because he or she is able to temporarily associate the value of the content.

Social dynamics work both offline and online.  By bringing a keen understanding of social value to the social media sphere, InSocialize is able to both work with you on developing content that provides a swift kick of positive cognitive dissonance while simultaneously providing value that will inspire a user to share your content socially.

At the same time, there are shortcuts.  Simply put, many individuals exist on whom society has placed extensive social value.  These influencers determine what content, ideas, and products have value based on their extensive social reach.  InSocialize identifies and then interacts with these influencers, enlisting their support in sharing the viral content.

With a careful discussion as to the proper elements of viral content with positive cognitive dissonance, together with an extensive outreach campaign to bloggers and influencers, InSocialize leverages its skills and your fantastic content to deliver a noteworthy viral marketing success.

Email Auren@InSocialize.com now to get started on your viral marketing campaign.

A Primer on Cause Marketing

Cause marketing is the tie-in of your brand’s promotional efforts with a cause that fulfills a specific social mission.  Major brands from Product (RED) to Pepsi have implemented cause marketing campaigns with tremendous brand fanfare and success.  Pepsi Refresh’s project allocated $20MM to community grants all across the country, doing tremendous good for local communities across the United States and branding Pepsi as the company that “refreshes everything” – including refreshing local communities.  Meanwhile, Product (RED) partnered with brands from Gap to Dell to Starbucks in raising funds and awareness for curing the AIDS epidemic by tying in purchases with the RED brand.

Define Your Brand By Doing Good

InSocialize offers your brand a unique opportunity to tie in its own marketing efforts with a non-profit conducting significant work to revitalize America’s inner cities.  The benefits of conducting such an outreach are two-fold.  Firstly, your brand benefits from its association with a highly-followed and inspirational non-profit.  Customers recognize that your brand is cause- and community-oriented, and therefore place higher emotional significance to their purchases with you.  Secondly, you benefit from the non-profit’s brand – hip, cool, urban, and next-generation.

Partner With Urban Social Entrepreneurs

InSocialize specifically partners with Urban Social Entrepreneurs to present you a unique cause marketing opportunity.  Urban Social Entrepreneurs empowers and activates social entrepreneurs to rebuild the fabric of our inner cities from within.  With a cause marketing partnership with Urban Social Entrepreneurs, the non-profit lends you brand equity in allowing you use of marketing materials both in content and message to show your customers how you support a cause that is intimately ties with growing and improving their own communities.  Secondly, buy tying in user purchases with the not-for-profit, your brand benefits from increased sales by virtue both your customers’ increased interest and access to the non-profit’s significant fan base.

For details on how a cause marketing campaign with Urban Social Entrepreneurs would be structured, email Auren@InSocialize.com right now to learn more.

What Is A Social Enterprise?

To InSocialize, a social enterprise is a business that incorporates doing good into the foundation of its business model. In other words, being a “social enterprise” has less to do with social media and a whole lot more to do with having a benefit for society.

Great, I’m in.  How does InSocialize benefit society?  That’s a big statement.

We can’t agree more.  It is a big statement, and it carries with it a big responsibility – one we are eager to shoulder.  InSocialize sees “society” in two important ways.  One is our home community, the one in which we live.  It might have a different name if you’re in Los Angeles or Detroit, but we are all about supporting local good works.  But that’s not enough.  Why?  Because all of humanity is in this together.

Barack Obama summed it up back in 2004…

“If there’s a child on the south side of Chicago who can’t read, that matters to me, even if it’s not my child. If there’s a senior citizen somewhere who can’t pay for her prescription and has to choose between medicine and the rent, that makes my life poorer, even if it’s not my grandmother. If there’s an Arab American family being rounded up without benefit of an attorney or due process, that threatens my civil liberties. It’s that fundamental belief — I am my brother’s keeper, I am my sister’s keeper — that makes this country work.”

InSocialize takes it a step further.  If there’s a child in Ethiopia that drinks dirty water – that threatens our health.  And we put our money where our mouth is, donating 10% of your paid services to charity: water.  We’ll even tell you how many people now drink clean water because of your purchase.

Nice, I value a company that looks out for our common wellbeing as much as improving my bottom line.  But how do you help social entrepreneurs, who are building a better community?

InSocialize supports social entrepreneurs through its social media marketing work.  In essence, InSocialize was founded to enable social entrepreneurs to more effectively communicate their messages online to their desired audiences.  InSocialize is the first social media marketing company that wants to do business specifically with social enterprises.  InSocialize believes that every social entrepreneur is contributing to the development of an impact economy, where goods traded and services sold serve not just a simple purpose of profit, but rather a larger purpose of leaving a meaningful social impact that improves the quality of life for people in the community, whether you measure that community locally or globally.  InSocialize is a social enterprise, because it assists the social entrepreneurs movement in communicating effectively both within itself and to the larger audience of society.

So you give away 20% of what you earn.  How do you, quite frankly, stay competitive?

You’re asking a lot of questions.  But it’s my favorite topic, so I’m game.  Simply put, the more you give, the more you receive.  InSocialize is a portrait of the Law of Abundance in action.  By giving away, we are forced to replenish, to constantly come up with the most innovative ideas, to stay above the trends, in order to earn your business.  It is our pleasure to do business with you, and frankly giving 20% away with every client helps us feel good with our work, which translates into good vibes for your social media account.

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“The question of bread for myself is a material question.  But the question of bread for my neighbor is a spiritual question.” — Nikolai Berdyaev

In the world of social media, what matters is authenticity above all.  Be the voice of your brand.  Twitterholics and Facebook addicts alike want the companies they interact with to be real – just like them.