Give your users something to chew on. Once you’ve identified your voice, participate in the conversations taking place in your world. Become a thought leader and a content creator. Add your flavor to the discussion, and lead your customers through a satisfying social experience.
In the world of social media, what matters is authenticity above all. Be the voice of your brand. Twitterholics and Facebook addicts alike want the companies they interact with to be real – just like them.
Social media is a marketing channel for you to converse with your customers. Don’t talk at them. Talk with them, and engage influential followers to promote your message to their networks.
Our world is more interconnected than ever before. With increased awareness comes a responsibility to tackle the challenges we discover. Did you know that 1 in 6 people on Earth struggle to drink clean water each day? At InSocialize, 10% of your purchase goes to build wells in Africa to provide clean water to those who go without. We’ve come too far to do well for ourselves without doing good for others.