Spread Your Message Fast

InSocialize’s viral marketing campaigns leverage your already-crafted content by making it shareable and conducting unsurpassed online outreach to your target audience.  The formula for a successful viral marketing campaign is simple.  Create eye-opening content that inspires cognitive dissonance in the mind, outreach to online communities about that content, and then engage those communities to share the content amongst themselves.

The paradox of viral marketing is that for a piece of content to go viral, it must be eminently shareable and create a stir in the mind to the point that a user is inspired to act.  The decision to share content is one made in a split-second, without thought, and based on an emotional reaction that the content provokes.  But at the same time that the content must inspire some spontaneous emotion, in order for the viewers to lay eyes on the contact some significant leg-work must be done.  Rather ironic.

The decision-making process that goes into a viral marketing success can be likened to the nature of attraction between men and women.  In sharing great content as in connecting with a significant other, an emotionally-based decision is made first, and only after action is taken does a person create a logical explanation for his or her decision.  What starts as “I just feel something” ends up as “she is pretty without makeup, she makes me laugh, she challenges my beliefs, and she is obviously beautiful.”  In the same token, someone sharing a viral piece of content makes an emotionally-based decision to share, which they then justify socially with an explanation to their peer groups – “Isn’t this cool!”

First, InSocialize works with you to ensure that your content will provoke the desired emotional reaction from your interested content consumers.  Generally speaking, the recipe for viral success lies in the secret sauce – positive cognitive dissonance.  The content ought to first inspire a curious interest, awakening the audience member from his or her previous thought pattern.  The content shakes up the audience member’s current framework of normalcy, going out of the norm by a factor of one, but still fits within that person’s accepted framework of reality.  They are comfortable enough to interact with it, and at the same time curious to learn more because some element of it inspires their interest, is different and attractive.  With these traits solidified, the person is likely to invest in interacting with the content.

Given the right mixture of positive cognitive dissonance and interesting content, the audience member will likely decide they want to share the content with their online social groups on Facebook and Twitter.  By virtue of exceeding that individual’s standard of cool, that person will then share the content because it increases their social value relative to their personally perceived standard of value.

Viral marketing comes right down to value.  Human beings are social creatures and place value on people, environments, and – importantly – content.  Everyone has their own individually perceived baseline of value.  I am pretty, I am funny, I am smart and hip, etc.  At the same time, every person has a socially-perceived value – how the world values that person in relation to other people.  What a viral piece of content offers is an opportunity to both share value and increase an individual’s social value relative to his or her own perceived value.  If the content a person shares is one degree “cooler”, or more valuable, than that person’s own perceived value, then that person will share the content because he or she is able to temporarily associate the value of the content.

Social dynamics work both offline and online.  By bringing a keen understanding of social value to the social media sphere, InSocialize is able to both work with you on developing content that provides a swift kick of positive cognitive dissonance while simultaneously providing value that will inspire a user to share your content socially.

At the same time, there are shortcuts.  Simply put, many individuals exist on whom society has placed extensive social value.  These influencers determine what content, ideas, and products have value based on their extensive social reach.  InSocialize identifies and then interacts with these influencers, enlisting their support in sharing the viral content.

With a careful discussion as to the proper elements of viral content with positive cognitive dissonance, together with an extensive outreach campaign to bloggers and influencers, InSocialize leverages its skills and your fantastic content to deliver a noteworthy viral marketing success.

Email Auren@InSocialize.com now to get started on your viral marketing campaign.

InSocialize is a full-service social media marketing agency located in Detroit, Michigan and serving social entrepreneurs, social enterprises, and local businesses.  InSocialize Detroit social media marketing and social media for social entrepreneurs has expertise in Facebook, Twitter, blogs, websites, Flickr, YouTube, WordPress, Content Strategy, Cause Marketing, email marketing including Aweber, Constant Contact, and Mailchimp, and social media account setup and social media management.  InSocialize serves clients nationwide and locally in the metro Detroit  area in Ann Arbor, Berkeley, Beverly Hills, Birmingham, Bloomfield Hills, Commerce, Detroit, Dearborn, Farmington Hills, Flint, Franklin, Grosse Pointe, Livonia, Novi, Oak Park, Oakland County, Pontiac, Royal Oak, Southfield, St. Claire Shores, Sterling Heights, Troy, Warren,and  West Bloomfield.