A Primer on Cause Marketing
Cause marketing is the tie-in of your brand’s promotional efforts with a cause that fulfills a specific social mission. Major brands from Product (RED) to Pepsi have implemented cause marketing campaigns with tremendous brand fanfare and success. Pepsi Refresh’s project allocated $20MM to community grants all across the country, doing tremendous good for local communities across the United States and branding Pepsi as the company that “refreshes everything” – including refreshing local communities. Meanwhile, Product (RED) partnered with brands from Gap to Dell to Starbucks in raising funds and awareness for curing the AIDS epidemic by tying in purchases with the RED brand.
Define Your Brand By Doing Good
InSocialize offers your brand a unique opportunity to tie in its own marketing efforts with a non-profit conducting significant work to revitalize America’s inner cities. The benefits of conducting such an outreach are two-fold. Firstly, your brand benefits from its association with a highly-followed and inspirational non-profit. Customers recognize that your brand is cause- and community-oriented, and therefore place higher emotional significance to their purchases with you. Secondly, you benefit from the non-profit’s brand – hip, cool, urban, and next-generation.
Partner With Urban Social Entrepreneurs
InSocialize specifically partners with Urban Social Entrepreneurs to present you a unique cause marketing opportunity. Urban Social Entrepreneurs empowers and activates social entrepreneurs to rebuild the fabric of our inner cities from within. With a cause marketing partnership with Urban Social Entrepreneurs, the non-profit lends you brand equity in allowing you use of marketing materials both in content and message to show your customers how you support a cause that is intimately ties with growing and improving their own communities. Secondly, buy tying in user purchases with the not-for-profit, your brand benefits from increased sales by virtue both your customers’ increased interest and access to the non-profit’s significant fan base.