Audience-Based & Authentic Content Strategy

The flagship of InSocialize’s offerings is the Audience-Based & Authentic Content Strategy plan.

InSocialize crafts a content plan that anticipates your audience’s questions and potential objections to doing business with you.  Specifically, we delve deep into your audience’s wants, motives, and needs.  People are interacting with your content because they gain something they want through continuing to read your blogs, watch your videos, and view your pictures.  Perhaps your brand helps them make sense of a situation that would otherwise cause further distress.  Or, perhaps your product ties in with a lifestyle your customers find pleasurable.

No matter what your brand offers, InSocialize steps into the shoes of your customer base, asking the types of questions your various audience members would ask in making a connection with your brand.  As in relationships, no two customers are the same.  But some customers tend to see the world in certain ways.  An ambitious customer expects high performance and immediate gratification.  On the other hand, a more thoughtful customer might want to linger over your content, gleaming intimate details about the progress your brand is making and the innovative ideas your company is spreading.

In other words, your  business relies on customers that evaluate and perceive the world in different ways.  InSocialize takes fantastic care to craft a content plan that appeals to the various different states of mind of each of these customers.  And just as each customer looks at your brand through individual eyes, so too do your customers interact with your content at different levels of investment.

Stages of Customer Investment

Your customers don’t start out that way.  Firstly, a person is introduced to your brand.  They are friends you haven’t met yet.  Either they are introduced to you through a mutual friend (common through social media sharing; see pt. 2 of the InSocialize Ethos for more) or they find you through Google searches, or from a blog post, or from traditional advertising.

Whether a person has just found your brand, is a new friend to your brand, is a long-time customer, or evangelizes your brand to that person’s friends and peer groups, InSocialize helps you craft content that appeals to your readership at each stage of association and personal investment with your brand.

Communicating Authentically

Your brand has a voice.  Your brand has a purpose.  And your brand has a message to deliver to the world.  This message, your authentic voice, is the essence, the thesis, that underlies every single one of your communications.  No matter whether you are talking about your industry, or a specific product, or a new trend or idea, or introducing a new article of fashion, each piece you write, film, or photograph express the core message that is your brand’s purpose for existence.  InSocialize works with you to elicit your brand’s values, the legs on which the table of your brand is built.  With a solid and secure foundation clearly and readily defined, you now have a clear and yet flexible framework from which you can structure an entire garden patch worth of communications.

Moving Towards The Sale

InSocialize ensures that your brand is communicating from a place of internal strength and certainty.  InSocialize makes certain that you communicate from that place of certainty to all of your various different types of customers who interact with you at various different levels of emotional investment with your brand.  Then, InSocialize takes you on the path from casual interaction with your brand to compliance for the sale, taking you through the transition points your customers need to follow to turn themselves from new friends to long-time friends who buy your product and service, and then evangelize about it to their peer groups.  Once your customers have invested themselves at a certain level of interaction with your business, they are then ready to take the next step – just like in a relationship.  InSocialize helps your brand encourage your customers to buy with you, taking all the ingredients required for making the sale and then crafting a custom recipe that each of your customers will find irresistible.

Hire InSocialize to Craft A Content Strategy That Fits Your Brand To a Tee.  Email Auren@InSocialize.com Now to Get Started.

InSocialize is a full-service social media marketing agency located in Detroit, Michigan and serving social entrepreneurs, social enterprises, and local businesses.  InSocialize Detroit social media marketing and social media for social entrepreneurs has expertise in Facebook, Twitter, blogs, websites, Flickr, YouTube, WordPress, Content Strategy, Cause Marketing, email marketing including Aweber, Constant Contact, and Mailchimp, and social media account setup and social media management.  InSocialize serves clients nationwide and locally in the metro Detroit  area in Ann Arbor, Berkeley, Beverly Hills, Birmingham, Bloomfield Hills, Commerce, Detroit, Dearborn, Farmington Hills, Flint, Franklin, Grosse Pointe, Livonia, Novi, Oak Park, Oakland County, Pontiac, Royal Oak, Southfield, St. Claire Shores, Sterling Heights, Troy, Warren,and  West Bloomfield.